The following article was originally posted on FoodNavigator.com and was written by Deniz Ataman.
The following is an excerpt from Aloha relaunches its plant-based protein bars in Target.
"The plant-based protein bar brand doubles its offerings and presence in Target stores after the retailer dropped it seven years ago.
Three months after launching in Target nationwide, Aloha doubled it's product lineup and store availability, reaching more than 1,000 Target stores across the country.
"The proof is in the product; the proof is in the sales velocity. In just a few short months, we have seen strong sales velocity there, with products consistently moving off the shelves - mirroring the growth we have experienced at other retailers and through our robust digital sales channels," explained Brad Charron, CEO, Aloha." Continue reading the full article...
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